WordPress is a simple and free Content Management System with numerous features and ample customization possibilities. It can be used to develop any kind of website, be it for a small business or for a large enterprise.
Whether you want to build a website for your business with a web design agency or you are looking into a different content management system than the one you are currently using, stay assured that WordPress is the ideal platform for content management today.
Why WordPress? Why this particular platform when there are so many content management systems that you could choose from? What makes WordPress the best web content management on the market today?
Since its release in 2003, WordPress has never stopped growing. In fact, it now powers 39% of the web. WordPress 5.6 (released on December 8, 2020) has already had 11,076,776 downloads!
So what are the reasons behind WordPress’s popularity?
Here are some reasons why this CMS platform is popular.
WordPress is Free To Use
As an open source software, you can download and use the WordPress CMS for free. WordPress offers you the flexibility to make changes without any restrictions, thus enabling you to build a customized blog as per your choice. Best part, since WordPress is a free software you don’t require a high budget to set-up a WordPress blog. Plus, the maintenance cost of WordPress is relatively low compared to other CMS like Drupal and Joomla.
Flexibility and Scalability
CMS WordPress is a perfectly scalable environment. It means that a webmaster can easily increase the website’s capacity, adding hardware or node intersection points. Thus, a WordPress website is easily developed, growing fast and without complex code writing.
Additionally, the environment is rich in the essential elements, such as:
- Themes
- Modules
- Plugins
- Templates
Many of these files are provided for free, being contributed to the community by numerous talented developers. Using the modern PHP, JavaScript and CSS programming languages, young professionals customize them, following their website creation requirements.
These smart pieces of codes can be changed or complemented, building the special WordPress website’s design and functionality. The pages are created easily, fast, and the programmers’ work is cost-efficient.
Availability of Powerful Plugins and Beautiful Themes
One of the reasons why WordPress is the best CMS worldwide is because of the availability of a wide range of WordPress plugins and themes. With WordPress plugins, you can increase the functionality of your blog and there is a plugin available for all tasks – be it the integration of 3rd party apps or for adding customized solutions to your website.
Likewise, WordPress offers you an array of common best WordPress themes, via which you can build a visually striking blog that is optimized for users as well as search engines. These themes are multiple-purpose and offer you tonnes of customization features making it easier for you to build a blog of your dream.
High Level of Security
Google blacklists over 10,000+ websites every single day for malware, security and around 50,000 for phishing every week. WordPress has web application firewall and you can easily move your site to SSL/HTTPS with click of a button.WordPress development team puts a higher focus on website security by introducing security and maintenance releases along with each new version.In addition, there are excellent security plugins online that will not just boost your website security but will monitor a website to find flaws in the safety of your site too. Regular updates to both the interface and plugins help keep your business information safe, and keep your website secure..
WordPress is a CMS Platform with Multi-User Capability
It’s not easy to keep a website current and running when you have a sizeable business. It takes many people to achieve such a task to perfection with each of them playing a different role in the matter. WordPress, the best web content management system, has a solution.
WordPress, the most popular content management system offers business what is now recognized as a multi-user capability, with six different roles including Admin, Author, Editor, Contributor, and Subscriber. A site owner can assign a role to any staff member.
This capability lets owners control what staff members can or cannot do on the site.
WordPress is Responsive
When you use WordPress to build a blog, you don’t have to worry about whether or not your blog is mobile-friendly, since almost all WordPress themes are responsive.
With a shift to mobile-first indexing by Google, having a blog that is not responsive can hurt your bottom line. A responsive web design will ensure that your site is performing optimally on all mobile devices and browsing platforms, which, in turn, will help enhance user experience leading to a higher organic traffic.
SEO Friendly
WordPress is also SEO-friendly. It helps you speed up your site’s page speed and load time. It assists in optimizing your site’s images. It also helps speed up your site’s search engine indexing by helping you create a sitemap via the Yoast SEO plugin.
With WordPress, you can build a search engine friendly website structure that will help boost your site’s visibility. Additionally, WordPress supports social media integration which will further help amplify your SEO campaign.
Other SEO plugins are support wordpress is
Google XML Site Maps
With this plugin, creating complex XML site maps becomes simple. These maps make your site’s structure easy for search engine crawlers to understand.
Also, each time you publish a post, this plugin “notifies” search engines of your new content.
Google Analytics by Monster Insights
WordPress’s Google Analytics plugin is described as both “easy” and “powerful.”
Here are three reasons this plugin stands out:
- You don’t need to leave your WordPress dashboard to see your Google Analytics reports.
- You can study which pages stand out on your site with detailed stats.
- You can see how many clicks your banner ads, affiliate links, and outbound links get.
The beautiful thing about SEO plugins for WordPress? You never have to touch even a line of code.
WordPress Is Easy to Integrate with Other Software Tools
You already know how easy it is to integrate WordPress with Google Analytics and Yoast.
But they’re not the only software tools you can use seamlessly with WordPress.
Here are some others:
- ConvertKit (for email campaigns, landing pages, and forms).
- Sucuri (one of the best software for security).
- G Suite (for your documents, spreadsheets, and emails).
With these software tools running smoothly with your site, you can boost engagement which will further improve your SEO rank.
WordPress Has Made Mobile Optimization a Standard
People use mobile devices to access the internet. Google presses for mobile-friendliness. As a result, every theme available to WordPress users is optimized for mobile devices. Mobile optimization is no longer an option, but mandatory for themes to get into the WP directory.
Google no longer shows websites that are not mobile optimized for mobile search results.
WordPress Helps You Integrate Your Campaign with Social Media
Social media is gigantic today, and it’s one of the best platforms for marketing your brand.What’s more, success in your social media campaign will indirectly improve your SEO ranking.What this means for you as a marketer is you should use social media to go hand-in-hand with your online marketing campaign.
And WordPress is there to help you do that.
On WordPress, you can create customized social media buttons for your blog so it’s easier for readers to share your content.You can add a social media feed to your site.You can even automate your social media campaigns!
