What is Shopify? You may have seen a YouTube video about the launch of an online store on Shopify. Or maybe your friend is constantly talking about Shopify and is embarrassed to ask. Fortunately for you, we’re going to share what Shopify is, the pros and cons of Shopify, what it offers, and more. So let’s dive.
What is Shopify?
Shopify is an e-commerce platform that you can use to build your online and offline store. Bloggers use WordPress. Store owners use Shopify. This allows you to sell online through your website and / or in person with Shopify POS. This ecommerce website builder has features for everyone from the beginner to ecommerce experts.
You can sign up for a 14-day trial of Shopifyof Shopify to try it out for yourself. During the trial period, you can create your own online store, try the free Shopify app, and make your first sale if you advertise aggressively enough. If you’re using the Lite app, Shopify starts at $ 9 a month. Most store owners, however, start with the original Shopify app for $ 29 a month. If you’ve been running a business for a while, you might prefer Shopify, Advanced Shopify, or Shopify Plus, depending on your business needs.
What is Shopify Plus?
Shopify Plus Shopify is an ecommerce platform for large businesses or those looking to expand. It offers advanced reporting capabilities, support for high priority customers, the ability to process large quantities of orders, and much more.
What is Shopify Lite?
Shopify Lite is an affordable app that allows you to sell products on an existing website. If you have a website that is not hosted on Shopify, use the Buy Without Hosting button to sell it. You can also use instant chats, sell online and offline, and send invoices on a $ 9 plan.
What is Shopify POS?
Shopify POS (Point of Sale) is a program that allows you to sell products offline. Shopify POS allows you to sell your products in person at a store, trade show, open store, or other event. You can accept payments with your iPhone, iPad or Android device through the POS app.
Shopify Pros
There are many advantages to using Shopify, here are a few:
1. Detailed Shopify Admin
In the backup of your online store, you will find a collection of reports and features that will help you understand how your Shopify store is performing. You can see the number of orders at a glance. You can find the product pages with the best performance. You can also see the actual view of your website visitors to see what stage of the conversion funnel they are in. Shopify is a comprehensive tool for online retailers that gives you an in-depth look at all the details of your online store.
2. Free Features
When creating a new website, you probably have to pay for the theme (the design / appearance of your website). However, Shopify automatically uploads free themes to your store so you can start customizing them as needed. Ideal for beginners who just want to dive or play. You also have the freedom to customize your website to your branding style. You can choose free fonts (already installed in the store), change the color scheme, and add your own photos. You can even choose from thousands of e-commerce stock photos taken by Shopify photographers. You can find it in the “Free Images” section of the Shopify theme. Another option is to submit your item to a professional photography service. In addition, you can use Shopify’s various tools to build better, more powerful websites.
3. Shopify is on a Cloud Network
When I switched from WooCommerce to Shopify, my favorite fan had my website in a cloud instead of a server. Anyone who has paid for a server knows that it will fail at the wrong time, which can result in a lot of money being lost if it fails. Servers often crash on Black Friday or at major events. If you are using a server (which most new business owners can tolerate) then hope that other sites are not popular. Being in the cloud reduces the risk of your website down and makes it easier to manage your business. And those costs are added to your subscription and make you less worried.
4. There’s a Plan for Everyone
Running a business comes at a cost. You’ll have to pay for products, marketing costs, new domain, and of course Shopify. But Shopify has pricing apps for everyone. If your budget is very limited, you can buy Shopify Lite for just $ 9 a month. If you are looking for white glove services, then you can use Shopify Plus. You can also follow the plans as your business grows.
5. Tons of Apps
There is an app for almost everything in the App Shopify Store. You can find countdown timers, photo background removers, product procurement programs, and more. While there are many paid apps out there, some of them are also available for free in the store. And there is no need to add the application to your website.
6. Tons of Support
Shopify wants you to be successful on their platform. That’s why they have their own blog where ecommerce experts share their best practices. That’s why they created the Shopify Academy, a free ecommerce course that allows you to learn at your own pace. Because of this, there are plenty of account managers who will be happy to answer all of your questions. Even Facebook groups have been created by Shopify users looking to help new store owners succeed. The Shopify support ecosystem is huge. There is always someone out there who wants to help you grow.
7. Low Barrier to Entry
Anyone can open a Shopify store. It will not be easy. But it is much easier than starting an online business 20 years ago. Did you know that people are forced to send checks to Amazon when they start working? Yes, the days are numbered. The truth is, it will be easier for you to start an online business over time. Barriers to entry are easy for a new entrepreneur.
Shopify Cons
1. There’s a Learning Curve
When you create a Shopify store, you are really building a business, not a passive source of income. And starting a business is not necessarily easy. Knowing how to use Shopify and create a profitable business takes months of testing. It can take you some time to figure out where each part of your business is leading. But for the most part, Shopify is intuitive. It just takes practice.
2. Shopify Alone Won’t Guarantee Your Success
Shopify has a lot of great features and apps that make setting up an online store easier than customizing something from scratch. The problem is, it’s really up to you to make your store a success. You need the right mindset to propel you into learning. You need marketing components to grow your business better than your competitors. Your success is in your hands, not Shopify.
How Does Shopify Work?
Shopify is an ecommerce platform that supports your online store. This helps customize the look of your store by theme (which you can customize or modify as you wish). It also provides payment processing, which allows you to receive and receive payments for the products you sell. So you can choose from millions of products that you can sell in a single day without paying a deposit.
How does Shopify work?
Well, first you need to design or customize your Shopify store, integrate the product into it, and then test your website to make sure your desktop and phone are ready for the public.
Then advertise your product. When you shop online, the customer visits your online store. You can see immediately in Shopify Manager if this customer is adding products to their car or completing their purchase. When a customer buys something at your store, Shopify manages the bill for you and receives the bill. After payment, you can customize the process so that the customer gets this product. You can access the Shopify report to better understand your audience.
Customers can sign up when they become your mailing list so you can trade with them again. After all, besides using Shopify to build online stores, you can also gain insight into your customers in order to serve your audience better. Of course, along with many features, it is the ultimate application for building a successful online store.
What Can You Sell on Shopify
Shopify always has new popular products to sell on the platform. From fashion to beauty to home and garden, you can sell anything. Here are some popular products to sell on Shopify:
However, Shopify also has strict guidelines on what not to sell. If you sell banned products like this list, you might get banned from the platform:
So, If it’s illegal or regulated, you may not be allowed to sell it on Shopify either.
How to Grow Your Shopify Store
Shopify stores can grow in a variety of ways. Here are some ideas for getting started with Shopify:
- Create Ads – You can run ads on various operating systems such as Facebook, Google, and almost any other social network. Ideally, you want to choose the context in which your audience spends most of their time. It’s also important to choose a platform that has a variety of targeting options so you can carefully choose the ideal client. To date, Facebook and Google are the most popular advertising platforms. But in the end you want to choose the one that goes with your specialty.
- Content Marketing – SEO is a force that brings relevant traffic to your website. Almost all new store owners ignore the content marketing strategy on their website. Most new business owners want to make a quick profit, so focus on advertising. However, after months of investing in advertising, they find that the cost of buying it is very high. Content marketing allows you to target ads specifically to your blog traffic and have lower advertising costs and higher conversion rates.
- Social Media – Before you can showcase your business to the public, you need to actually create an audience. For example, if you set up an Instagram account a few weeks before your store opens, you can advertise in public when you launch ads. With a local audience, you can likely generate some sales with your resume or story link.
Conclusion
To answer the question “What is Shopify?” It is better to create your online store with this ecommerce platform and see for yourself for free and try it out for yourself to see what it is all about Ads goes. Shopify is about making business better for everyone, so it might just be the platform for you.
